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Every industry loses ad budget in its own way.

Google and Meta optimize towards whatever you count as a conversion. In energy that signal is drowned out by customers logging in. In insurance it is quotes that never become policies. In B2B it is forms nobody in sales will call. Iris is trained on your own site, so it learns what a buyer looks like in your business and prices every campaign on that.

  • Energy

    Your site is a service portal with a shop attached. Most paid clicks are customers after a bill or a meter reading. The few who sign are the ones worth paying for.

    What counts as an order
    A signed supply contract

  • Telecom

    Top-ups, bills and upgrade checks fill the site, and every phone launch adds a crowd of window-shoppers. New connections are a small, valuable minority.

    What counts as an order
    A new connection

  • Insurance

    Shoppers collect quotes from several insurers and buy one policy. Optimize to quotes and you buy quote collectors, at some of the highest click prices in search.

    What counts as an order
    A policy bought online

  • E-commerce

    Google and Meta both claim the order, and the basket doubles as a wish list. The campaigns that find real buyers run out of budget before the evening.

    What counts as an order
    A paid order in your web shop

  • Booking services

    A campaign per location, a handful of bookings each, and most visitors only want your opening hours. Some who are ready to book find no free slot.

    What counts as an order
    A completed booking

  • Travel and hospitality

    Weeks of research, minutes to book, and the last click takes the credit. Meanwhile booked customers come back to check in and manage their trip.

    What counts as an order
    A booked trip or stay

  • B2B lead generation

    Five forms a month, and two are a student and a supplier. Too little for the platforms to learn from, and too much of your sales team's time.

    What counts as an order
    A lead worth calling

  • Not on the list?

    Iris works wherever a visit can become an order: a sale, a signature, a booking or a lead. The model is trained on your site, not on an industry template.

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Different sectors, one method

  1. Every visit scored

    A model trained on your own site scores each visit from 0 to 100 for how ready the visitor is to buy. It also tells new buyers from existing customers.

  2. Every campaign priced

    One number, expected cost per order or expected return on ad spend, judged against similar campaigns. Small campaigns get a price weeks before they have enough orders.

  3. One decision every night

    Raise, lower, stop or leave as is, with the amount, the reason and how sure Iris is. Nothing changes unless you say so.

15–30% more value for the same budget, seen across our client deployments.See all results

See Iris on your own numbers.

Book a meeting. We show you Iris on a demo account. Then we measure your potential and prove the value in your own accounts, before you commit.

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