From every visit to one decision per campaign.
Iris has three parts. Iris Intent scores every visit. Iris Signal sends the score to Google and Meta. Iris Scale turns it into a daily plan for your budget.
One loop, run every day.
- Your paid mediaYour ads bring visitors
Google, Meta and the rest buy traffic the way they always have.
- Iris IntentIris Intent scores each visit
Every visit gets a score from 0 to 100 for how ready the visitor is to buy.
- Iris SignalIris Signal sends the score back
Google and Meta get your high intent visits as a conversion they can bid on.
- Iris ScaleIris Scale moves the budget
Each night every campaign gets a decision: raise, lower, stop or leave as is.
Google, Meta and the rest buy traffic the way they always have.
Every visit gets a score from 0 to 100 for how ready the visitor is to buy.
Better data in, better traffic out.
Each night every campaign gets a decision: raise, lower, stop or leave as is.
Google and Meta get your high intent visits as a conversion they can bid on.
Iris Intent comes first. Signal and Scale both build on the score it produces.
A model trained on your own site.
- One JavaScript tag collects how each visit behaves. Nothing else in your stack changes.
- The model learns from your own visitors, not from a model shared across an industry.
- It also tells high intent, low intent and existing customers apart.
Teach Google and Meta who your buyers are.
- Your high intent visits go back to Google and Meta as a conversion event. Their bidding learns from buyers, not from clicks.
- Existing customers and support visits stay out of what the platforms learn from.
- No new ads, no new creative, and no change to your media budget.
- Your competitors cannot buy this signal. It comes from your own site.
A plan for every campaign, every morning.
Iris Scale reads your ad data and the intent data every night. Each campaign gets one decision, the amount in kronor, the reason and how sure Iris is.
The plan
What to do today, campaign by campaign: raise by an amount, lower by an amount, stop, change the bid or check the tracking.
- The reason in plain words, such as “Strong intent, room to grow” or “Over your price limit”.
- How sure Iris is, from how much data the decision rests on.
- Filter by channel and by direction, and search for a campaign.
Every number can be checked
Open a row and see what decided it: the measurement, what it was compared with, and how Iris did the math. Each figure also shows who measured it: the ad platform, or Iris on your own site.
Site health
Your site's week against normal: visits, bounce and pages per visit. Then the pages where more visitors leave than before, and the campaigns that send visitors there.
The CMO dashboard
What the account spends, what it bought and whether past advice held up. It puts what Google and Meta report beside the orders Iris counted on your own site.
AB tests
Your own test in Google Ads or Meta. Group A runs as today, group B runs the Iris way, and both are measured the same way.
Works on your phone
The plan, site health and the CMO dashboard all work on a phone. Check the day's decisions on the way to work.
The rest of the job, done for you.
Alerts when something breaks
A campaign that stopped running, clicks that no longer reach your site, or a sudden fall in CTR.
A follow-up on its own advice
When Iris advises a budget change, it checks what happened next, whether anyone acted or not.
The plan in Slack
A short summary every day or once a week, where your team already works.
Export
Download your data as CSV or Excel, or get the plan in a Google Sheet.
Access by role
Give each person the pages they need. Each client only ever sees its own data.
Every number, every day
The data page shows each campaign's cost, visits and orders, day by day.
You stay in control.
Iris doesn't change a budget unless you tell it to. When a budget changes in Google Ads or Meta, Iris sees it the next night and follows up.
See Iris on your own numbers.
Book a meeting. We show you Iris on a demo account. Then we measure your potential and prove the value in your own accounts, before you commit.
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