Measured on real campaigns. Proven in yours.
Iris points out the campaigns that waste money and the ones that deserve more. Then we prove it in your own accounts, before you commit.
15–30%
more value for the same budget
Seen across our client deployments
22×
Campaigns Iris said to stop went on to pay 22 times the normal cost per order.
One live account, in the two weeks after the advice
2.75×
Campaigns Iris would cut paid 2.75 times as much per order as the ones it would grow.
Tested on past data from one live account
The campaigns Iris flags are the expensive ones.
Compared with the account's normal cost per order, 1 036 kr. One live account, July to August 2026.
- Iris said stop21.9× · 22 628 kr per order
- Iris said lower: weak intent4.3× · 4 458 kr per order
- Iris said lower: high cost per order4.0× · 4 104 kr per order
- Iris said raise1.1× · 1 130 kr per order
- Iris said lower: a falling trend0.95× · 982 kr per order
The account's normal cost per order: 1 036 kr
Where Iris said stop, an order went on to cost 22 times the normal. Where it said lower for weak intent or a high cost, about 4 times. Where it said raise, campaigns kept buying at about the normal cost.
A cut for a falling trend comes early. Those campaigns still bought at about the normal cost in the weeks after.
This tests the advice itself: 993 daily campaign checks, each followed for two weeks Iris had not seen.
We prove it in your accounts before you commit.
We set up an AB test in your Google Ads or Meta account. Group A runs as today. Group B runs the Iris way. Same period, measured the same way.
28% more orders for 10% more spend. Your own test gives your own result.
See Iris on your own numbers.
Book a meeting. We show you Iris on a demo account. Then we measure your potential and prove the value in your own accounts, before you commit.
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